Designing to Empower Black-Owned Businesses on Yelp

Will 철민 Scharlott
Yelp Design
Published in
6 min readFeb 22, 2021

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Black-Owned business label on Yelp Search

In honor of Black History Month, the Yelp Design team highlights a project from Summer 2020, created to empower Black business owners and their communities.

Understanding the Opportunity

As the pandemic drastically impacted businesses across the United States, Black business ownership was disproportionately affected. In May 2020…

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